STYLING GUIDE

WE'RE SERIOUS ABOUT STYLING

American Crew is a leader in men's grooming designed specifically for men and the stylist they trust.

 

Take your look to the next level with our collection of how-to videos.

Fiber

1

Rub a small amount of Fiber evenly between palms before working into hair.

2

Distribute evenly through damp or dry hair with fingertips, applying from roots to ends.

3

Style as desired with your fingers.

Fiber​

​

Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. Provides a strong, pliable hold with a matte finish. Works well in shorter hair, 1-3 inches in length. For high hold with low shine.

SHOP NOW

Defining Paste

1

Emulsify between your palms.

2

Work into your hair, applying from roots to tips.

3

Style as desired with your fingers, creating texture.

Defining Paste​

​

Defining Paste is similar to Fiber in texture and effects but is easier to use and distribute through hair. It can also be used in hair that’s beyond 2” in length. For medium hold with low shine.

SHOP NOW

Cream Pomade

1

Use when textured definition, frizz-free hair and a natural look is desired.

2

Work a small amount evenly

through dry or towel dried hair.

3

Style as desired with your fingers.

Cream Pomade​

​

A moisture-rich cream pomade that provides a natural look while taming hair leaving a low shine finish. For light/medium hold with low shine.

SHOP NOW

Heavy Hold Pomade

1

Work into hair with hands.

2

Apply from root to tips.

3

Style as desired with a comb.

Heavy Hold Pomade​

​

Heavy hold water based pomade perfect for creating sleek, smooth styles, sculpting and styling. For heavy hold with high shine.

SHOP NOW

Forming Cream

1

Emulsify a small amount in your hands.

2

Work into the hair, from back to front.

3

Style as desired with a your hands or a brush.

Forming Cream​

​

Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. For medium hold with medium shine.

SHOP NOW

Fiber Cream

1

Use a small amount of fiber cream to damp or dry hair.

2

Evenly apply from roots to ends with your fingertips.

3

Style as desired with a your hands or a brush.

Fiber Cream​

​

A styling cream that combines flexibility with control, gives your hair refined texture and a natural shine finish. For medium hold with natural shine. Works well with short to medium length hair.

SHOP NOW